Advertising & Promotion

Cruze Opening

Music to Define an Image

Music has been used to successfully brand products and companies since the early days of radio. But with so many more avenues for reaching the current global marketplace, great music and sound design are more crucial than ever in making an impact with advertising and promotion.

Paul Guzzone, Triple Z co-owner, composer and producer, has contributed to high-visibility advertising and promotional campaigns for a wide range of products and companies. He was honored with a Silver Telly Award for the sound design behind “Solid,” the internet video that helped launched the 2011 Chevrolet Cruze. He won the New York Festivals Award for the music and lyrics used to promote Showtime’s “Comedy Summer” film series. His music has also been heard in national spots for Norelco, Dannon, Pampers, Folgers, Trident and numerous other major brands.

Whatever your business and whatever your needs – a hip audio logo, an intriguing underscore, a custom pop song – Triple Z can help you define your image with music and make your brand one that consumers remember.

Visit our Projects page for examples of our work.